Our Abtran team will help transform your customer service.

Every member of our Abtran team is dedicated to delivering an unmatched service and creating impactful human connections at every stage of the customer journey.

Ashley Smith - Managing Director

Who We Are

Over the past 28 years, we’ve connected with millions of customers on behalf of trusted brands across the Energy, Transport, Financial Services, Telecommunications, Media, Technology and the Government sectors. We help our clients to stand out on service and achieve better business results through our people, processes and advanced technology solutions. We have multiple sites across Ireland and the UK that provide our clients with a mix of outsourced, insourced and fully managed services. 

Ashley Smith
Managing Director

Abtran is 28 years in business

OUR VALUES

Trust in
Partnership

At Abtran, we believe strong, transparent relationships are the foundation of transformative partnerships. By aligning our solutions with your goals, we help you drive mutual growth, business success, and deliver efficient operations that maximise value.

Innovate to
Elevate

Innovation drives our approach. By leveraging AI and automation, we deliver efficient solutions that meet your evolving needs. Our focus on both innovation and cost efficiency sets new standards of excellence.

Agile
Adaptability

In a fast-paced world, being nimble is crucial. Our customised services fit seamlessly into your operations, allowing us to swiftly respond to change and challenges. This ensures that our support is always timely and tailored to your unique context.

Human
Experiences

We believe technology should enhance, not replace, human connection. Our approach blends innovative solutions with a personal touch, creating experiences that resonate deeply with your customers and employees.

Our Leadership Team

Our people are what make us unique and enable us to deliver excellence for leading brands. We are passionate about great customer experience.

Ash Smith - Managing Director - Abtran
Ashley Smith

Managing Director

Paddy Morrissey - Chief Revenue Officer - Org Group
Paddy Morrisey

Group Chief Revenue Officer

Noreen O'Sullivan - Head of HR - Abtran
Noreen O'Sullivan

Head of HR

Gary Sayers

Chief Operating Officer

+ Over 1,300 Highly Skilled & Experienced Staff

We have the best talent across Ireland, the UK and India.

How We Deliver at Abtran

At Abtran, we don’t just adapt to change – we lead it. Together, we help our clients overcome challenges, seize opportunities, and achieve their goals with confidence.

01
We Drive Transformation

We leverage advanced technologies, including AI and automation, to lead digital
transformation. By optimising operations and enhancing customer engagement, we
empower businesses to remain competitive in an ever-evolving digital landscape.

02
We Deliver Excellence

Our solutions are designed to align with your strategic objectives, delivering measurable business outcomes. From cost reduction to process optimization, we focus on what matters most—ensuring operational efficiency and exceptional customer satisfaction.

03
We Build Trust

Trust is at the heart of everything we do. Through a steadfast commitment to compliance, data security, and ESG principles, we provide dependable and ethical solutions that foster long-term partnerships.

04
We Collaborate for Success

We take a people-first approach, working closely with clients to deeply understand their unique challenges and opportunities. By fostering collaboration across teams and industries, we create impactful solutions that deliver lasting value.

WE ARE CERTIFIED

ISO 9001 Certified Quality Management
BS 10012 Certified Personal Information
PCI DSS Level 1 Certified

Scale your operations with us.

Our focus is simple. To help our clients stand out on service and achieve better business results.To achieve this, we standardise, we simplify, and we empower our people to cut through complexity.

World Map

1.5 Million +

Customers Served

850K +

Payments Processed

1 Million +

Whitemail Documents

100K +

Digital Interactions

Awards

Deloitte Best Managed Company

Deloitte Best Managed Companies

Best Managed Company
(Winner)

Excellence in Business Award

The Public Sector
Magazine

Excellence in Customer Solutions Services Award
(Winner)

CCMA Awards

Customer Contact Management Association

Excellence in Customer Solutions Services Award
(Shortlisted)

Lean Business Ireland

Lean Business Ireland Awards

Digital Innovation & Transformation
(Shortlisted)

Abtran Achievements to Date

Sustainability at Abtran

Recycling

Recycling rate up from 40% to 51% – All sites have clearly labelled segregation bins in strategic areas

Carbon Footprint Sligo

Waste Carbon footprint at our Sligo site is 1.79 tonnes of CO2 – the average global carbon footprint aim is to be under 2 tonnes per person of CO2 from all sources by 2050.

ISO 14001

2 years Excellent ISO 14001 Accreditation showing our commitment to a sustainable environment

Carbon Footprint Mahon

Waste Carbon footprint at our Mahon site is 1.85 tonnes of CO2 – the average global carbon footprint needs to reduce from 4 tonnes globally to avoid a 2 degree rise in global temperatures

Sustainable Travel

Promoting sustainable travel with bike parking, cycle to work scheme and discounted public bus pass access

LED Lighting

LED Lighting installed in our MFR site to reduce our annual carbon emission

Energy Consumption

Reduced our energy consumption by 1.7%

ZERO Waste

We recovered 19.1% of our waste recycled – 30.4% of our waste in our journey to zero landfills

Education

We have invited a number of guest speakers to talk about sustainability with our staff.

Making a Difference at Abtran

We proudly support the Toy Show Appeal. Each year our colleagues will be on phones accepting donations for children’s charities. All funds raised by the show will be channelled through the Community Foundation for Ireland for great children’s causes across the island.

Abtran is supported by the heritage
of our wider businesses - Org Group.

Abtran is part of Org Group – an expert in Organisational Engineering(TM). For over 30 years, our 3,000-strong global team has helped 5,000 organisations evolve and grow. We make your organisation more competitive and more compelling through talent, technology and customer experiences.

Morgan McKinley

A global talent services business, offers the full spectrum of solutions to meet your resourcing needs. From expert Recruitment Solutions covering professional disciplines in temp, contract and permanent recruitment; to Executive Search for C-Suite talent searches; to outsourced Talent Solutions including RPO, MSP, Project Recruitment and more.

Org

Org plans strategic roadmaps to modernise operations and maximise opportunities. Our strategic experts identify the changes that organisations need to make to achieve the growth they want to see. With an eye on finance optimisation and ROI, Org helps you invest in the right systems and capabilities while minimising the risks that come with change.